UK supermarket chain Asda has scrapped paper gift vouchers, replacing them in all 250 stores with rechargeable electronic gift cards.
The credit-card sized gift card, already in used by Asda's parent company Wal-Mart, is one of the US retailer's biggest selling items.
Customers buy the cards at the till where they are electronically loaded for any amount between £1 and £500. They receive a receipt that carries the card's unique number.
The vouchers can be re-loaded with additional sums at any till by quoting the card number from the receipt.
"Parents can add a regular amount to their student son or daughter's card when they pay for their weekly shopping," Asda said in a statement.
If lost or stolen, the card can be de-activated and, if customers keep their receipt, a new card issued with the balance transferred.
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