The phenomenal success of YouTube and other video sharing services has spawned a new breed of application service provider, known as broadband video ASPs, that enable media firms and enterprises to put content online.
According to ABI Research, these emerging firms are set to cash in by offering publishing, syndication, commerce, content management, security and other platform components in the form of software-as-a-service.
The research firm expects the broadband video ASP market to reach a turnover of $1.9bn by 2011.
"Broadband video ASPs offer what are essentially white-label turnkey video platforms to media and enterprises, enabling them to create branded video destination sites," said ABI research director Michael Wolf.
"By offering these platforms, which can be sold in their entirety or as best-of-breed components, they allow their customers to get to market faster using a variety of monetisation models."
Because this market is in a nascent stage, ABI noted that business models vary widely, with some charging for usage and others offering revenue sharing for advertising and pay sites.
"Content management and publishing are table stakes in this business. The ability to deliver the best distribution and monetisation capabilities, either by interfacing with other distribution platforms or offering their own solutions, will be key to long-term survival," said Wolf.
"This ability will be a key factor in convincing customers to use their platforms rather than to build video platforms in-house."
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago