The average UK Internet user is a single male, aged 22-30 and is likely to read The Guardian, according to a new survey by Web developer and consultancy, the Red Square Group.
The average user owns his own home and car, lives in or near a metropolitan area and has an income exceeding #40,000 a year. He is also well educated (to degree level) and holds a managerial position in the banking, finance or service sectors.
The survey also found he uses the Net everyday for work, for Web browsing and email, spending more than five hours a week online. The findings, which are available free online, will be adding new questions each month. These will include such questions as favourite sites, likes and dislikes, and a record of online purchases. The sample included 510 respondents.
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