Apple has a dominating lead in the emerging tablet PC market, but will face strong competition as the market develops, according to new figures from Strategy Analytics.
The research firm's latest tablet market share report gives the iPad a staggering 95 per cent share, easily beating Google's Android in second place with 2.3 per cent.
Worldwide tablet shipments grew by 26 per cent to 4.4 million units during the third quarter of 2010, the figures reveal.
Strategy Analytics director Neil Mawston explained that Apple had ignited the market but could face competition from later entrants.
"The tablet wars are up and running. Apple has quickly leveraged its famous brand, an extensive retail presence and user-friendly design to develop the tablet segment into a multi billion dollar global business," he said.
"Android, Microsoft, MeeGo, webOS, BlackBerry and other platforms are trailing in Apple's wake and have much ground to make up."
However, Android's meagre 2.3 per cent share is likely to rise in the fourth quarter largely on the back of the Samsung Galaxy Tab.
Demand for tablets during the period was highest in the US, but areas including Western Europe are showing signs of growth, the report found.
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