Universal Music Group plans to digitally encode thousands of its music and video titles so they can be licensed by third-party internet music distributors.
In partnership with digital media distribution company Loudeye, Universal plans to store and encode some 14,000 audio titles and 30,000 music videos. Universal will be able to manage, distribute and access its audio/video content through Loudeye's digital services.
The service will be aimed at online music companies such as Musicbank, which is creating a personalised music collection service. Loudeye has also signed encoding deals with other major record labels including Sony Music, Warner Brothers and BMG Entertainment.
Todd Sawicki, Loudeye's director of strategic marketing, said: "We are the first and only company that has the ability to both store this content and make it available to authorised Universal partners."
This latest deal comes weeks after a US judge ordered MP3.com to pay Universal $118m in damages after the music download company was found to have wilfully violated Universal's copyrighted work.
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