Orange mobile phone users will be able to access enhanced location and navigation services from early next year, and get the chance to use them on new smartphones.
The services, which can be accessed via the web, Wap, SMS or advanced messaging services, have been developed by Webraska, a provider of location-based services.
It has signed a three and a half year deal with Orange to develop mobile content that can take advantage of the next generation of mobile devices.
The Webraska services are aimed at making life simpler for users, who can pinpoint exactly where they are in relation to where they want to go and map the shortest route to their destination.
Other interactive services include finding the nearest cash machine. If this happens to be your best friend, then the 'Buddy Finder', Webraska's pièce de résistance, will prove invaluable.
This allows subscribers to be located, or friends and colleagues near them, and to find out how far away they are, what sort of mood they are in, and whether they are available. It also allows for the exchange of SMS, emails and information.
The services fit in well with Orange's plans to launch the first Windows Smartphone 2002-powered device by the end of October.
The handset, manufactured by Taiwanese company High Tech Computer, also marks Microsoft's move into the mobile phone arena.
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