Businesses which need that extra incentive to start trading online are being lured with the promise of free air miles.
Internet payment solutions provider Worldpay has teamed up with Air Miles to offer all new online merchants that sign up with the company 450 free air miles - enough for a return trip from London to Paris.
From May, Worldpay will also allow merchants to offer their own customers the ability to earn air miles with each online purchase of over #20.
Analysts have said that online merchants must look for new ways of encouraging customer loyalty. By offering customers a bonus such as air miles, merchants can better compete in the new marketplace created by the Web where the competition is only one click away.
Last November Air Miles teamed up with Broadvision to link its database of more than 4.5 million customers to the Web providing customers with the ability to view a complete, real time statement of total miles accrued from all the sources while enabling the company to target offers and destinations based on customers personal preferences.
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