Corel has announced a unique bundling deal for WordPerfect Suite 8 with motherboard manufacturer PC Chips Group.
PC Chips, which trades under the name Protac in Europe, expects to ship 18 million motherboards worldwide this year. The company sells motherboards to Tiny and Dixons in the UK.
WordPerfect Suite 8 will ship free with PC Chips motherboards, so computer manufacturers can bundle the product free with their machines.
Carey Stanton, Corel's executive vice president of business development, said that the deal also requires the inclusion of an icon leading to a co-branded Web site on every PC shipped with a PC Chips motherboard.
Jim Orban, executive vice president of sales and marketing for Corel, said that PC Chips will guarantee that WordPerfect Suite 8 will either be installed on the hard drive or shipped on a CD that will also contain system drivers. When inserted, the CD will also generate a splash screen that will include Corel branding.
The deal will run for a minimum of 12 months, and apply to WordPerfect Suite 8 only. "The plan is to generate revenue from upgrades," said Orban.
"While (in the US) Microsoft has a two to one market share lead in the consumer market, it's more like five or six to one in the corporate market.
Our studies show it's because Microsoft's upgrade cycle is more frequent, so we're looking to improve our upgrade cycle."
Although PC Chips motherboards tend to end up in generic "White Boxes" from smaller manufacturers, Orban claimed this was a fast growing market.
"The sweet spot is small businesses. There's no question Microsoft has control of the Fortune 500 companies, so the best opportunity for us is small businesses and (smaller vendors)," he said.
Mike Welch, an analyst at Inteco, questioned Corel's chances of breaking into Microsoft's market share. "It's a clever deal, but to quantify the return is very difficult," he said. "For the majority of large companies it's irrelevant, because MS Office is dominant. For consumers, what reason is there to (use the Corel suite)? If it's work-related, it must be compatible, and people don't bother with (promises of) compatibility. They go for a big brand, because they want as few problems as possible. It won't change the landscape."
Comcast's £29.7bn winning bid more than twice the £13.7bn Rupert Murdoch valued Sky at just eight years ago
A nuclear strike has been considered, but Bruce Willis is nowhere in sight
Spray-on antenna could enable seamless integration of antennas with everyday objects
Parker Solar Probe, TESS and GOLD missions will deliver exciting data, claims NASA