Senior IT executives are concerned by the lack of business leadership driving electronic commerce initiatives, according to a survey by Cambridge Information Network, a division of Cambridge Technology Partners. Concerns were also raised about integrating Ecommerce initiatives with existing systems and business strategy, the survey found. The executives attribute unsuccessful Ecommerce ventures to a failure to connect them with overall business goals and strategies. Among the top concerns revealed were the following: integrating Ecommerce systems into current business systems; understanding how Ecommerce fits into overall business strategy; and getting the right level of executive commitment for Ecommerce programs. Despite their concerns, the study found that 95% of respondents reported being either engaged in, or planning, future Ecommerce initiatives. More than 1,800 senior IT decision makers participated in the survey.
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