Videoconferencing firm Lifesize has announced a bridging product that can run HD 1080p connections for up to 16 participants at what it claims is the lowest price per port on the market.
The LifeSize Bridge 2200 provides each participant with an encoded connection to the bridge through their end point, providing the most efficient connection quality they can manage, the firm added.
Jonathan Tracey, director of sales engineering at Lifesize, explained that the Bridge 2200 is designed to be as simple or as complex to use as necessary, allowing any employee to use the product without having to involve IT staff.
"The bridge can be left to manage itself, such as bringing forward screens when people are speaking, or it can be managed by a dedicated host who can manipulate screen sizes and audio as required," he said.
"The Bridge 2200 also runs on a flat capacity system so that each caller gets the level of quality that their system can handle, and are not affected by someone else on the call having a lower quality connection."
The system costs £54,299, which works out at around £3,393 per port, making it cheaper than equivalents from Tandberg and Polycom and helping businesses see a quicker return on investment, according to Lifesize.
"Businesses are always looking for a good return on investment over the long term so we have a five-year roadmap for this product and its software so that it can scale and grow to meet ongoing needs," said Tracey.
"Furthermore, the 2200 offers easy scalability so that businesses can add another product to rise from 16 ports to 32 without having to buy other infrastructure."
Raymond Kenny, UK manager at LifeSize, added that companies finding the cost of the system prohibitive, but wanting to take advantage of videoconferencing, could benefit from pay-as-you-use solutions in the future.
"Communications providers could host this service in their infrastructure and then charge users access on a per call, or per length of call, basis by using the data the software stores on call times to charge customers on a usage-only model," Kenny said.
"The gap between an HD 1080p connection and a basic webcam is huge, and having, say, only 16 layers of service, means that many products are downgraded to very low quality.
"With 200 layers, though, we can meet the best possible quality display for hundreds of devices."
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