IT directors are burdened with unwanted website responsibilities while confusion reigns over who should be responsible for online presence.
A survey sponsored by content management firm Tridian found that only one in five firms handed the responsibility for web presence to the IT director.
Two fifths give control to someone such as a marketing director, and others give control to regional directors or external consultants.
One IT manager at a large health service supplier told vnunet.com that the company website was a responsibility he could do without.
"My team can do the website support, advise on the technical issues, but I don't need the additional worry of sorting out the content," he said.
"There are enough important tasks for my staff to do, without having to worry about our online presence. Although the website is my responsibility, my priorities are to keep it working and not making it look nice," he added.
Firms needed to take a more strategic view of how their web presence was co-ordinated, said Alun Cope-Morgan, managing director of Tridian. He said the best approach required input from all those with an interest in the corporate website.
"With businesses increasingly having numerous websites, they should be looking to have a common framework to protect their brand. By ensuring that all corporates site have the same look and feel, companies can enhance their online brand," he said.
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