Troubled distributor Datrontech, which restructured its operations two weeks ago has introduced an 'own brand' to maximise business from assemblers and small OEMs.
George Evans, director of OEM products at Datrontech, described the introduction of its DTEC component range as not interfering with its existing business.
He said: "This does not compete with our vendors. We think that within the PC assembler market there are two areas. One is the hobbyist who wants everything."
He said dealers had told Datrontech: "There's another range of PCs they would like to supply for education and other areas." Mostly they were strapped for cash and needed not the best brands but other components, he said.
"For every branded card there is, there are at least three or in some cases six without brand names which are cheaper," he maintained.
That explained Datrontech's move to mop up 4,000 small dealers who operated micro businesses, said Evans.
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