Gadzoox Networks, which specialises in Fibre Channel storage, has set up its first European channel and a headquarters in London.
The company, which is targeting the networked storage market, already sells 17 per cent of its products in Europe through OEMs, but has had no formal structure to sell its own brand. Now it has appointed Ideal Hardware as its exclusive UK distributor and will follow this with mainland European relationships.
With Ideal in place, the next move is to recruit a network of Vars and integrators, which will be backed up by a technical support team headed by European technical manager, Peter Coleman.
"Until now, OEM business has very much been driving this market," said vice president of worldwide sales, Kent Bridges. "Now it is time to build an end user focused channel."
Gadzoox, which specialises in storage products that connect to computers via the high speed Fibre Channel interface, is also launching its Gadzoox Associates in Networking programme across Europe. This provides training, marketing support, technical support and competitive information to resellers.
The next step will be to introduce a training and accreditation scheme for new Vars.
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