Ericsson has broken its reseller monopoly by certifying Premises Networks Management as the second company to sell its MD110 PBX system.
Previously, the only reseller for customers in the UK wishing to purchase the hardware was international reseller Damovo.
The MD110 is popular with users because it combines the strengths of a traditional PBX with support for voice over IP traffic and even mobile technology.
It also has a modular format to allow companies to expand or contract services as necessary, and claims an exceptional reliability rate of 99.999 per cent.
"Now customers are getting a choice on the type of service they receive," said Maurice Lee, managing director of Premises Networks Management.
"We're direct partners with Ericsson, which means we get any new products and patches for old ones direct from the manufacturers rather than going through a third party.
"We've sent engineers for six months of training in Sweden and Holland, and we'll also be audited annually by Ericsson to make sure we're up to date."
The module also allows telecommuters to set up their home environment with office services. Resellers, who will carry out servicing contracts and patching, will also be able to build in messaging services and other ancillary services like call waiting.
Damovo shrugged off the move.
"Ericsson's decision to expand local reseller networks does not effect this alliance in any way," said Philip Taylor, vice president of partners and alliances at Damovo.
"Damovo is vendor-independent, holding partnerships with leading technology suppliers, and so does not wish to be an exclusive reseller for any one supplier.
"Damovo welcomes healthy competition in this marketplace, which ultimately allows the client more choice."
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