A specification for the digital camera market from chip giant Intel could push the market into the arms of standards set by Kodak, Microsoft and Hewlett-Packard.
Last week, to little fanfare, Intel released a specification called the Portable PC Camera 98 design guideline. The specification incorporates the Flashpix file format, codeveloped by Intel and Eastman Kodak, and Hewlett-Packard's Internet Imaging Protocol (IIP).
That could push companies like Philips and Asian camera makers such as Sony into either fighting Intel with rival standards or joining forces.
The so-called 'complementors' of the Intel standard include Polaroid, Samsung, Toshiba, Umax, Fujitsu and Hyundai.
Intel's prime interest is in promoting the specification to fit with its future technology including the universal serial bus (USB), according to the company. But it is also understood to be interested in leveraging its position as a flash memory maker. If the spec becomes the de facto standard, it could lead to an explosion in demand for Intel's Flash range.
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