Novell plans to grow by increasing its non-US revenue from 49 per cent to over 60 per cent of its total business, with particular emphasis on its European and Asia-Pacific businesses.
Company president Joe Marengi, speaking at the Brainshare user conference in Utah yesterday, said that one of the three ways Novell will grow for the rest of the decade is via business outside the US. "We will use the internationalisation of our business - our goal is over 60 per cent of revenue outside the US by the year 2000," he claimed.
He said the company's US business is stable and Novell sees great opportunity in developing markets. Although the company hopes for increases in its European revenue, it expects faster growth in the Asia Pacific region. The other two key factors in Novell's growth strategy relate to beefing up the product line - through research and development, and investment in or acquisition of other technology companies, according to Marengi.
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