High-street retailer WH Smith has installed a software burning system in some of its stores that lets customers create personalised CDRoms.
The CD burning systems have been installed in seven WH Smith stores following a pilot scheme. The retailer will introduce the system into all of its 529 stores by the end of next year.
Tribeka, the manufacturer behind the system called SoftWide, has copyright agreements with more than 75 publishers of leading software titles allowing consumers to burn their own CDs in-store.
Shoppers use a touch screen to select the software and can personalise the CD with a chosen message. The retailer can then burn the disc in-store for immediate sale.
According to Tribeka, retailers make significant savings from using its system, with "vastly reduced outlays on stock and display space, as well as completely overcoming the traditional problems of loss through pilferage and obsolescence".
The system has already been installed into HMV's flagship store in Oxford Street, London and into two French retailers' stores in Paris, France. Discussions are also taking place with retailers in countries including Germany and the US.
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