UK telecoms company Cable & Wireless has teamed up with Disney to launch the Tarzan Internet campaign, promoting safe surfing for children.
The companies will combine two elements in its campaign: Disney’s forthcoming animated feature film, Tarzan will be released in the UK on 22 October; and C&W’s Planet Kids, a ‘child-friendly’ Internet access service, was first unveiled in August.
Endorsed by the Department of Education’s ‘Campaign for Learning’, The Tarzan Internet campaign is hosting regular online events designed to encourage children to use the Internet safely. These will include a Web cast of the film’s premiere, interviews and online chats with the stars of the film.
At the Disney Web site, http://www.disney.co.uk/tarzan, there are interactive acitivities, including creating a film soundtrack music online, taking part in the National School’s Film Week and following a real team of explorers on their adventures in Malawi.
C&W’s Planet Kids offers unlimited access to around 50,000 child-safe Web domains, amounting to some five million Web pages, designed to appeal to five to eleven year olds.
"Every Web site, and the organisation behind them, is carefully vetted before inclusion in the package, so parents can be confident that content is suitable for children," said a C&W spokesperson.
The service costs £2.95 per month.
y on the line.
"It's not a loss leader in the sense that Compaq doesn't make any model that we don't expect to make money on," Clarke said.
Compaq had avoided playing in the very low end in the past, but greater efficiencies in the manufacturing process meant it could now do so, Clarke said.
"We now feel we can do that profitably," she said.
The machine had been launched in response to a request from Dixons, which saw the opportunity for significant sales at the sub £500 price point, she added.
It is only available through Dixons, Currys and PC World.
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