America Online (AOL) announced on Monday that it is acquiring When Inc., a developer of calendaring technology for the Web.
AOL aims to use the technology to explore new online advertising and selling opportunities.
When Inc., based in Redwood City, California, is a privately held company founded in 1998. AOL is buying the company for an undisclosed amount of stock.
The company offers free personal and group calendars on its site and also provides the recently launched calendar function on the Netcenter portal site, which AOL obtained as a part of its acquisition of Netscape.
When?s calendar is connected to a list of public events. Users can have certain types of event, such as movie openings or concerts, automatically added to their personal calendar. When also offers group calendars that can be accessed by multiple users from one company or community.
?The calendar will allow us to further expand our electronic commerce offerings by helping partners and advertisers target purchasing opportunities around key events in people?s lives, such as birthdays, anniversaries and other important dates that people store on their calendar,? said Bob Pittman, president and chief operating officer of AOL, in a statement.
America Online will launch a rebranded version of the When calendar this summer. The new calendar will feature an enhanced version of When?s group calendar, AOL said.
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