America Online, the porn-free online service from the US, has launched a bold new pricing scheme designed to fight back against Internet service providers. ISPs have been making encroachments into its consumer market.
At stake is the route many businesses will choose in order to develop their commercial activity online.
AOL has introduced a flat fee of $19.95 per month which provides unlimited access to its own content and the Internet. This move brings AOL's pricing scheme into line with that of most Internet access companies.
However, a spokeswoman for America Online said that the company will continue to bill subscribers in the UK per hour of usage 'for the foreseeable future'.
A flat fee in Europe would be a good way of tempting more people into online services instead of ISPs. And, more importantly, would give AOL the chance to boost its claims to the business world that it's the best place to advertise and reach potential customers.
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