Move over Ananova. Former BBC newsreader Martyn Lewis is back as part of a new service that provides websites with genuine news broadcasters to read their information bulletins.
BulletStream will provide medium to large companies with "respected newscasters" to read news releases and stories to be streamed from the companies' websites.
The service, due for launch in June, is aiming to knock Ananova, the world's first virtual newscaster, into cyberspace. The green-haired Ananova launched in April using text-to-speech synthesis software to read the latest news and sports updates.
Designed by AudioArts.co.uk, BulletStream will use audio streaming to enable visitors to an organisation's website to listen to news stories or press releases read by newscasters such as Lewis and ex-BBC reader Jan Leeming, or ex-Big Breakfast reader Peter Smith.
According to AudioArts, most companies want to move away from simple text and graphics and want to turn text into speech and audio. High profile and professional newscasters provide a recognised and well-known voice for the news.
BulletStream does not provide a visual image of the newsreaders as Ananova does, but according to AudioArts this is because the technology is not ready yet.
Mike Foren, director at AudioArts, said: "At the moment, video and moving pictures will lead to the quality of the audio suffering. Until there is greater bandwidth for users the service will be confined to audio."
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