Australia has been told it should copy the UK when it comes to rolling out broadband.
While the advice to Australian businesspeople from Marconi's Martin Harriman may surprise many UK market watchers, Australians seem set to take it.
Harriman, who is an executive member of the UK Broadband Support Group (BSG), said reducing the cost of connections was the main push behind the "rocketing take-up" of broadband in the UK.
He is scheduled to meet with senator Richard Alston, Austrailia's communications minister, and other government ministers and policy advisers this week.
"It has been the UK's experience that just selling a fast internet service was not going to attract mass adoption of broadband, and that initial broadband offerings were too expensive," Harriman said.
"In terms of mass adoption, it clearly wasn't working. What's happened now is the price has been massively reduced and it is clearly now at a level where it is appealing as a mass product. And we've now seen take-up rocketing."
Harriman added that, as a result of pressure from the BSG, there would be about one million broadband connections in the UK by Christmas.
He acknowledged that Australia's broadband pricing is not much more than in the UK, "but the issue was the cost of going from a narrowband to a broadband connection.
"It is about the difference between the premium that people have to pay to go from narrowband dial-up access to broadband always-on access," he said.
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