French online auction house, Aucland, is planning a splashy launch of a UK subsidiary by staging a £0.5 million cash auction, starting later this month.
Aucland said it will auction £50,000 per day over two weeks, starting on Wednesday 13 October, in bundles of £10,000 with, "a starting price of just £1". Whether settle your bid with the company before taking delivery of your £10,000 is unclear.
Aucland said it will also host a series of "celebrity item auctions" to raise a minimum of £10,000 in aid of NCH Action for Children.
The timing of Aucland UK's launch is deliberate to overshadow the public flotation of QXL, its UK based rival that introduced a French launguage version of its service last Christmas.
Indeed Aucland's promotional material specifically targets QXL in a rather cutthroat, albeit puzzling, tone: "QXL's days are numbered," screams an Aucland press release announcing the novelty cash auction. Why the Aucland release extrapolates the phrase 'Xtra large bimbo factor' from the X in QXL is not clear.
Ultimately both companies will face a strong challenge from eBay, the American online auction giant, which is one of the few Web companies to actually make any money.
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