Orange is launching a new package, Orange Value Promise, offering customers the equivalent of any current digital system on its own network, if they believe it?s a better fit.
Anyone choosing a competitor?s package can use the Orange network but they will be charged at the competitor?s rates. Chief executive Bob Fuller said: ?There?s so much confusion about mobile prices but we?re prepared to put our money where our mouth is.?
Orange is launching the service at the beginning of the fourth quarter, typically the peak selling period for mobiles in the run up to Christmas, and One2One is following a similar rationale with its high street expansion strategy, now selling through Woolworths and Boots and adding 900 new outlets to its existing 4,000.
The company has just recorded its best September, increasing gross sales by 50 per cent and adding 127,000 new customers. During the year, One2One grew by 83 per cent, up from 808,000 customers to just under 1.5 million.
Parent company Cable & Wireless Global Mobile is claiming a one million leap in customer numbers in its various locations, up to 3.1 million. M1 in Singapore, launched in April last year, has over 250,000 customers, which represents around 26 per cent of the Singapore market. Cable & Wireless in Panama, launched in January, grew 85 per cent to 22,000 customers. For its part, Vodafone says the UK mobile sales market doubled in the third quarter to 860,000, and it claims a 35 per cent share, maintaining pole position with 302,000 new subscribers, up from 98,000 this time last year. Cellnet is back in second place, Orange is number three and One2One last.
All suppliers are experiencing some volatility in share prices as the market awaits the decision of the telecomms regulator on whether the four companies will be forced to open up their networks to new competitors.
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