The government has launched a massive technology giveaway to encourage UK citizens to use the internet and sign up to internet starter sessions around the country.
The campaign is aimed at non users, typically older people, those with disabilities or on low incomes, ethnic minority groups, the long-term unemployed and lone parents.
More than 8,000 online centres around the country will be offering free internet starter sessions until the end of June.
Anyone taking part will be entered into a prize draw with the chance of winning holidays, digital cameras, free internet connections and PCs.
Technology companies including Microsoft, Packard Bell and Hewlett Packard have joined with other industry partners to donate the prizes.
"I would be surprised if there was any other country acting on this scale," said Patricia Hewitt, Secretary of State for Trade and Industry.
The move is the latest attempt by e-Envoy Andrew Pinder to boost the number of people who regularly access the internet. Currently, 56 per cent of adults in the UK regularly go online.
"We've done very well compared to other countries. Broadband is going like a steam train," said Pinder.
"It started very badly but we have almost reached BT's two million target. And about 65 per cent of the population has [access to broadband]. We expect to reach 80 per cent in the next two to three years.
"But we need to make sure that content is attractive and we want prices to come down. They're half what they were two years ago and I'd like to see them come down again."
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