Odeon Cinemas has managed to increase its online transactions by 250 per cent since integrating credit card transactions into its own website.
The move has enabled it to deal with the increase in cinema attendance fuelled by blockbusters such as 'Harry Potter' and 'The Lord of the Rings'.
The re-launched website, hosted by BT Ignite in one of its secure data centres, has meant that cinema customers can purchase tickets directly from Odeon, instead of being redirected to an independent payment page. This result in a faster service.
The card payment technology has ensured that cards used are genuine and have sufficient funds to cover the cost of tickets.
"Security is essential to the success of any ecommerce activity," said Jane Vose, head of eCommerce Products, BT Ignite.
"The inability to provide it in an effective manner has, up until now, held many companies back from making a real profit from their online business."
Ron Hanlon, marketing director of Odeon Cinemas was pleased by the success of the re-launch and said the company was looking to extend the website into other avenues.
"The redesign of the website has allowed us to exploit additional routes to market such as Wap and interactive TV," he said.
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