ISP Freeserve has launched a high-speed internet access trial using BT's asymmetric digital subscriber line (ADSL) platform.
The trial, taking place in Manchester and London, will provide permanent access to the internet at up to 512Kbps.
For £49.99 per month, participants get an 'always-on' internet link that lets them send and receive data 10 to 20 times faster than through a traditional dial-up modem connection.
"ADSL will form an essential element of our broadband proposition as we gear up to provide customers with high-speed access to rich content," said John Pluthero, Freeserve's chief executive.
Demon Internet last month revealed that its ADSL trial in 13 towns and cities throughout the UK, including Leeds, Belfast and Glasgow, was oversubscribed by 1000 users. The service, priced at £35 a month, will offer customers umetered internet access at speeds of 512Kbps to 2Mbps.
The 3000 participants chosen will initially be offered free internet access for three months. The telco that operates Demon Internet, Thus, said it expects to launch a full commercial service after the completion of the trials.
Freeserve, owned by high-street electronics retailer Dixons, also said today that it will work with more than 20 content providers, including ITN, Virgin Records, Music Choice and Peoplesound.com, to deliver its services using ADSL technology.
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