The Mitsubishi Electric PC Division, formerly known as Apricot, said it will re-enter the competitive notebook market this autumn with a number of machines focusing on the high end of the market. It exited the notebook market three years ago after attempting to re-brand Samsung machines.
Dr Peter Horne, chief executive of the PC division, said at the Cebit show in Germany today that technology from Mitsubishi would enable the company to differentiate itself from competitors in the market.
"In September we'll release a range of mid to high end notebooks with new technology," he said. "We'll also introduce a living room TV based on 35-inch, 40-inch and more screens."
He said: "Our goal is to be in the top 10 of PC manufacturers worldwide. It's a very competitive market but our R&D is good."
The company will produce ultra-slim notebooks using technology created by its research and development division, Horne said.
He added that Apricot will move into the US market next year and also intends to attack Asian markets, where it does not currently have a presence.
Apricot also introduced a server at Cebit, which Horne said will take on both Dell and Compaq. The sub-#1,000 server will include a hard drive, unlike Compaq's machine, the company said.
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