It's March so it must be Cebit. If you can get to the world's biggest technology exhibition from the nearest available hotel room, which is probably in Denmark, then a feast awaits you.
Nearly a million visitors are expected to grace the 26 halls in Hanover, each one about the size of Earl's Court.
A total of 8,153 exhibitors from 58 countries are expected to attend the show this year, apparently making it the biggest ever.
Among the highlights will be keynote speeches from Microsoft chief executive Steve Ballmer and German Chancellor Gerhard Schroeder.
Ballmer will be there to demonstrate the latest mobile phones that use Microsoft's Pocket PC phone edition. The Redmond giant will also launch its tablet-shaped Mira device in Europe, which incorporates a large screen and a TV remote control.
The launch will be the first demonstration of the technology in Europe. Microsoft can be found in Hall 1, the Paris Brussels room.
Finnish company F-Secure will be demonstrating its Filecrypto application, which encrypts data on Pocket PC 2002 devices, as well as a new tool for centrally managing all Filecrypto products across the enterprise.
Novell will be on hand to tell anyone who is bothered about the latest developments in its iFolder software as well as advancements in ZENworks, which covers storage management at a desktop level and aims to minimise network administration.
A roadmap will also outline where the company will take the software in the future. Novell is keen to shake off its image as a network company and represent itself as a storage management player.
Security continues to be a very important issue for IT managers, and in Hall 17 on Stand C56 a variety of US companies will be showcasing a broad range of security and smart card products and services.
Among these will be Visionics. Following its merger with Identix, the company will be demonstrating its Argus face recognition surveillance software, recently installed in a couple of US airports and trialled by Essex Police.
One of the most talked about mobile phone technologies will finally make its appearance in Europe when Dutch outfit KPN Mobile launches i-Mode under its E-plus brand in Germany.
The service, pioneered by NTT DoCoMo in Japan, could have one million customers in Europe by 2003. The technology has been a massive success in Japan with more than 30 million subscribers.
Not to be outdone, Nokia will show off its Multimedia Messaging Service which it hopes will drive GPRS and mobile ecommerce and function as an extension of the already successful Short Message Service.
While we can only scratch the surface of what there is on offer, no doubt all IT tastes will be catered for.
A word of advice to those going to the fair: take a really comfortable pair of walking shoes.
Cebit runs from 13 to 20 March. More information at www.cebit.de
Freshly launched 11nm Qualcomm silicon will come with Adreno 612 GPU
Are pinning down the exact rate of expansion of the Hubble constant
RISC OS 5 to form the basis of RISC OS Open after Castle Technology sells to RISC OS Developments
A smartphone maker fiddling its benchmarking scores? That's unusual, isn't it?