Borland has found a new chief executive four months after the abrupt departure of Gary Wetsel from the post.
Delbert Yocam, previously president of Tektronix and chief operating officer of Apple, will start his job as chairman and chief executive on 2 December. Wetsel quit just 18 months after he joined Borland in January 1995 to replace founder Philippe Kahn.
Yocam served as executive vice president and chief operating officer of Apple from 1986 to 1988, before spending a year as president of Apple Pacific. After Apple he joined Tektronix, where he spent two years as president and chief operating officer.
Outgoing Borland chairman William Miller said: ?Yocam brings to Borland the management experience that we have been aggressively seeking to lead the company and accelerate its transformation. We look forward to using his successful management experience to improve Borland?s operations and, in particular, the execution of its strategic directions. With three significant product releases planed for the next six months, Del?s valuable experience in product launches will be immediately valuable.?
Yocam joins Borland as it works to change from being a supplier of low end programming tools selling via resellers, to focus on high end client/server tools and direct sales to corporate customers, with products such as its newly acquired Entera middleware. Robin Bloor, chief executive of Bloor Research, said: ?Entera is an excellent piece of technology but the question is, can Borland make the transformation from an all-channel strategy to selling direct? It?s got all the right technology, it?s just a question of marketing.?
As part of its repositioning, Borland recently finalised its acquisition of Open Environment, maker of the Entera middleware tool, and launched C++ Builder, which offers C++ users the visual functionality of its Delphi development environment.
Yocam is not particulary noted in the industry for turning around mature companies, although both his previous posts have been at companies that, like Borland, are facing massive changes in their traditional market. To succeed, he will need to lead his new company into the cut throat client/server development space using direct selling methods - something which is alien to Borland. It will be up against the likes of established players such as the major database suppliers and successful start-ups including Forte and Dynasty.
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