IBM has slashed prices on its ThinkPad notebook range in the hope of fending off the growing market in handheld personal computers.
Effective since last week, the ThinkPad 310, 380 and 770 range have all seen price cuts of between 15% and 20%.
The entry level ThinkPad 310A has dropped to #995, down 14%, while pricing on the high end ThinkPad 7701 has shot down by #818 to #3,193. The higher end ThinkPad 600 and 560 ranges have been untouched, however.
An IBM spokesman said the move was crucial to the company maintaining its second place in the notebook market behind Toshiba.
"We will always be following somebody's price cuts," he said, "so you'll never know until the day of purchase how much these machines are going to cost - every week the prices are coming down."
Handheld PCs such as 3Com's Palm Pilot and Windows CE devices do not represent a big threat to the notebook market, the spokesman claimed.
"These will never replace notebooks for document handling, but one of the biggest drivers for notebooks is being able to access Email on the move, which can be done just as well on a PDA (personal digial assistant) and this is what we have to watch out for," he said.
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