Informix claims it has now brought its expenses in line with revenues and hopes to be back in profit by its second fiscal quarter next year.
To try to get itself back on track, the ailing database supplier has implemented Project Phoenix, which includes repackaging Universal Server (see Newswire 28 October), and refocusing on specific horizontal and vertical markets.
The recovery strategy will also involve rejuvenating what Informix admits has been a neglected channel.
The verticals comprise retail, telecommunications, healthcare, financial services, manufacturing and a new addition, media. The horizontal targets are online transaction processing, Web and content, data warehousing and the so-called distributed environment sector, otherwise know as NT in the enterprise - although what exactly this will entail is still under discussion.
Alan Kerr, Informix? vice president of UK, Middle East and Africa, said: ?Our next set of goals now we?ve got our costs and revenues in line is to push for growth on the top line - at a rate of 20 per cent, which is in line with the market. We?re on course and over the last 100 days, we?ve passed various proof points that we?re not going into a tailspin. But, our cost of sales is still too high, so we need to rejuvenate the channel, after having ignored it when we were going for a more direct sales model.?
He added that he hoped to increase channel sales to 50 per cent of the firm?s total turnover compared with 40 per cent now, which would mean encouraging the channel to sell more licences without Informix being actively involved.
Wes Raffel, vice president of North America, has been charged with defining and implementing a channel strategy worldwide, with a special focus on NT, while in the UK, Rob Baird, former vice president of the Middle East and Africa, has become channels director.
Kerr also said that he expected the insider dealing and class action lawsuits filed earlier this year against Informix would be heard early next year and he anticipated that the Nasdaq stock exchange would announce its decision on whether to delist the company later today.
The company had filed all the documentation it had been asked to yesterday, he said, and a new head of treasury, James Engle, has now been appointed to look after equity and investment issues.
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