High street electrical retailer Dixons Group confirmed today it has appointed bankers to explore future avenues for its free Internet service, Freeserve.
Dixons has appointed Credit Suisse First Boston and Cazenove to explore initial public offerings and other options, confirmed a spokesperson for the group.
Freeserve was launched in September last year and quickly became the largest online service in the UK with over one million members. The Freeserve model has fast been copied by other household brand names, the latest being The Sun newspaper?s Currant Bun service.
Freeserve?s success has seen Dixons share price triple over the last six months. Following news of a possible initial public offering Dixons share price rose 114 p. today to close at 1,564 p.
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