French networking vendor Alcatel is targeting the public sector with Reactor, a lead-generation programme for its entire range of products.
Business partners selling into the growing government-led market will be fed leads via the Alcatel website which match their skills sets.
The leads will be generated in three key vertical markets through a nine strong team from IT telemarketing company Astute.
Alcatel sees rich pickings among the current IT initiatives in the public sector.
"The NHS, local government and education are the areas included in the study because they all have e-initiatives to spend a certain amount over a certain time," said Paul Ballinger, director of voice and data channel sales UK at Alcatel. "We have products that fit the needs of these organisations."
Ballinger expects Astute to generate strong leads and increase the conversation rate of leads turned into sales.
After generating and distributing the leads, interested resellers will be required to respond within 24 hours and provide a progress report in two weeks if the lead is acted upon.
Neil Sturgess, managing director at Alcatel reseller Decorum, which conducts over 25 per cent of its business in the public sector, indicated that lead generation from vendors is always welcome.
"Alcatel's products suit the public sector market and we have sold particularly well into the NHS and local government," he said.
Lead generation by purely indirect vendors shows commitment to the channel, according to Andy Barracliffe, business development manager at reseller Freedom Solutions.
"Schemes like Reactor are an excellent way of building relationships," he said in a statement.
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