AMD's latest mobile chip launch shows the chipmaker is trying to keeping pace with archrival Intel - but the company needs to explain its mobile roadmap, according to industry analysts.
The company this week announced that its mobile Athlon XP processors are to be placed in Compaq's Evo N1015v notebook computer aimed at business, government and education users.
IDC analyst Shane Rau said that although AMD is managing to keep up with Intel in the speed stakes, it still has some way to go.
"AMD's new mobile processors are notable because they do indicate that AMD is doing everything it can to keep pace with Intel in the very narrow sense of raw speed," he said. "That's important because the prices that a processor company can obtain for its products are affected by its performance reputation."
But Rau warned that AMD had to avoid falling back into a reputation for being only a low-end processor player.
"I think that, as far as mobile processors go, AMD needs to do a lot more to catch up to Intel. That includes broadening its product line so that its mobile processor can go into thin-and-light notebooks and not just full-size notebooks," he said.
Rau added that this broadening of AMD's product line should also include offering to customers a vision of what an AMD-based mobile PC would look like in the near future.
"Intel is promoting its vision of the Banias-based notebooks [Banias is Intel's codename for its upcoming line of mobile processors due out early next year], a vision of long battery life and wireless connections to networks," he said. "AMD has yet to tell us what it is going to offer."
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