Freeserve today confirmed that it will sell insurance cover online from next month.
The free Internet service provider is linking up with Insurancecity.com, an equity joint venture between Freeserve, Globalnetfinancial.com, Cox Insurance and Harrison, Sun and Hill, a member’s agency authorised by Lloyd’s of London.
Initially Freeserve will sell 'personal lines' insurance online, including home, travel and motor cover. Freeserve confirmed that it will eventually expand into more specialised services. This is likely to include life insurance and pensions.
Freeserve’s online insurance service will, from October, offer users instant quotes, access to policy details and the ability to buy immediate insurance cover through its Web site.
Freeserve was launched in 1998 and has triggered a host of copy-cat free ISPs in its wake. It is now the largest ISP in the UK.
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