Web users have become increasingly wary of how their information is being used by sites. Online advertising agency Doubleclick recently came under fire over its alleged practice of matching data about individual consumers and their internet habits with public information such as addresses and phone numbers. And last week, Microsoft admitted a flaw in its Hotmail email service which sends users' email addresses to banner advertisers.
Srinija Srinivasan, vice president of editorial and directory at Yahoo, said: "Privacy is something that's interwoven throughout what we do." She said the recurring questions from users on privacy underscore the need for clear and accessible information.
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