A US company is planning to give away 10,000 Apple iMac computers next month, for consumers that take its Internet access and credit card.
Independent company Freemac.com will give away iMacs to consumers that sign a three-year contract to an ISP of its choice, at $20 a month, and take out a credit card of its choice.
But with Internet access coming free of charge for most consumers in the UK, analysts said a similar deal to Freemac.com's would struggle to take off in the UK.
Freemac.com said it will give away the first batch of iMacs next month as part of what it says will be a "million Mac" give away over the next two years.
US consumers interested in the offer can sign up at the company's website Freemac.com for early email notification of the offer.
Andy Brown research analyst with IDC said similar deals in the UK are unlikely to prove so popular.
"Falling consumer PC prices in the UK and free ISPs mean people here don't see the need. This type of deal wouldn't work over here, as the telephone charges are higher. The deal requires you to sign up with a certain ISP, which won't necessarily be the cheapest."
He added: "But we will see more of these free PC deals in Europe, like the one Tiny launched last month, (see Newswire 15 July) as it is good for promotional purposes. Companies will see the deal Tiny offered and see that it is a differentiator and feel they need to do something similar."
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