Apple will put the pressure on clone manufacturers and its partner Motorola this week when it introduces a fresh range of products while it slashes the price of existing models.
The company will introduce two boxes in the Performa range using PowerPC chips. The 6360 is a desktop model using a 160MHZ chip while Apple hopes to regain ground in the media world with the introduction of a 200MHZ 603e server. Three weeks ago Motorola announced its range of Mac clones and said it would compete not only against Apple but its other PowerPC chip partner, IBM. It will also announce a colour Laserwriter this week aimed at corporate players and including expandability options and more memory at a price tag starting at #4,000. At the same time, Apple has notified its existing dealers and distributors of the move and offered rebates of up to #50 on the machines, a major UK distributor confirmed. Although the 6360 will cost around #1,500, he said that it did not have the same expandability as other models and is aimed at people who want to enter the market. Apple will also cut the price of its slow-moving Newton PDA by around #100 as it continues to look for retail outlets to sell the product. It is expected to introduce a revamp in early November with much better communications facilities.
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