Steven Spielberg is taking his directing skills to the Internet.
DreamWorks, the studio founded by Spielberg, Jeffrey Katzenberg and David Geffen, and Image Entertainment, a production company started by Ron Howard and producer Brian Grazer, have teamed up to form pop.com. The new company will broadcast live-action, animation and short features on the net.
Scheduled to go live early in 2000, pop.com's website will feature short video and live broadcasts ranging from one to six minutes long.
The company plans to solicit original material from web surfers. The talented few will be offered development contracts with the company.
"The Internet offers unlimited potential as a new entertainment arena," said Spielberg in a statement.
pop.com will initially focus its attention on comedy programming, but plans to experiment with other genres.
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