Barely a week after Toshiba UK said it would keep prices of its notebooks stable, the company has done a u-turn.
In the case of its Satellite 210CT, the suggested retail price has dropped by 17 per cent, from #1,795 to #1,495.
Murray McKerlie, notebook marketing manager at Toshiba UK, said: "We look at our prices every quarter and these price reductions are the result."
A representative at Compaq UK said: "We are not cutting our prices in the foreseeable future." That could mean price reductions, however. The company is notoriously good at keeping price cuts close to its chest.
IBM said it would follow Toshiba's lead. Nick Eades, product marketing manager at the IBM PC Co in the UK, said: "We'll follow suit on this and I'll follow them when I need to."
Toshiba's reductions range from 5 per cent to 15 per cent. The Tecra 740CDT falls from #4,695 to #3,995; the Satellite Pro 460CDT from #3,295 to #2,995; the 440CDT from #2,695 to #2,295 and the 220CS from #1,495 to #1,295.
Earlier this week, Toshiba worldwide issued a statement saying it had revised down its sales estimate from 1.1 trillion Yen to 1 trillion Yen.
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