The Office of Fair Trading (OFT) has acted against Churchcastle, a promoter of premium rate prize competitions.
The company, trading as 'Fast Cash' and 'UK Prize Bonanza' sent 1.4 million postal mailings to consumers saying they were entitled to claim one of the awards listed and urging them to call a premium rate number to claim their prize. The wording suggested that they had won £5,000 or £10,000.
Some 190,000 people called the number at an average cost of £7.50 per caller. However, most callers received giveaway items such as vouchers for holidays, health and leisure services, or a family portrait. All vouchers had restrictions on their use.
Penny Boys, OFT executive director, said: "Misleading mailings such as these deceive consumers and damage the reputation of fair-dealing businesses."
And, yep, it'll run Android rather than RiscOS
US engineering giant's cost-cutting outsourcing plan is on the rocks, according to insiders
HP Envy X2 laptop only affordable if you've got loadsamoney
Counterfeit code-signing certificates enabling hackers to hide malware being sold by cyber criminals
Certificates can be used as part of layered obfuscation to evade detection by anti-virus software