English soccer giant Manchester United has teamed up with Spanish internet service provider Terra Lycos to tap an estimated 30 million Asian fans of the club.
Under the terms of the four-year deal, Terra Lycos will build a Chinese-language website and sell merchandise over the internet.
Money-mad United, which finished just third in the English Premiership this season and won no silverwear, said it was interested in "converting fans into customers".
The club recently became the first to see its market valuation reach £1bn.
Other sites based in Korea, Japan, Malaysia and Singapore will follow, the club said, in an effort to cash in on the popularity of this next month's World Cup.
Lycos will also sponsor United's 2003 tour of the US, although the financial terms of the deal were not disclosed.
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