Analysts have criticised Baan?s acquisition of sales and marketing software supplier, Aurum, saying that the company is simply trying to cover the cracks in its current product strategy.
Dennis Keeling, managing director of consultancy Keeling Associates, said: ?It?s going to be a patchwork quilt. Baan?s opting out of doing the work itself and is just delaying the situation with this acquisition.?
He added that there is currently dissatisfaction in Baan?s customer base because the supplier is trying to position itself as an enterprise resource planning applications vendor, but is not delivering the goods.
?Baan?s very good on the manufacturing software, but it?s not supporting the finance and logistics side. It?s grown so fast as a result of the US Boeing deal that it?s come under a lot of pressure to compete with Oracle and SAP. But they?ve got the products and Baan hasn?t, so it?s trying to do a catch-up quick job instead,? he said.
Another industry watcher commented: ?The sales and marketing software market is consolidating, but Baan only bought Matrix a month or so ago and it?s in the same market, so it?ll be interesting to see how the two will fit together.?
Baan was unavailable for comment.
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