PC Week has earned a hearty pat on the back from its readers in an influential survey published last week, proving what we have long suspected - that this is the publication to read and be seen to be reading.
Over the past year the paper has surged from 15th to 10th place in the league table of publications that IT decision makers read and rate, according to the Banner Computer Readership Survey. The survey is the most exhaustive and reliable of its kind, and gauges the reading habits of IT professionals, buyers, specifiers and recommenders across the UK.
Banner concluded PC Week is being read by an increasing number of what it dubs primary decision makers, notably in IT departments. Our average issue readership score (Banner's method of determining who had read or looked at a copy of the paper in the week prior to the survey taking place) was 34% ahead of last year's figure.
We also did well among the people that specify, recommend and approve IT purchases, ahead in all categories by as much as 50% year-on-year.
We won't bore you with more statistics, but we'd like to say thank you to all our 50,000 readers for giving us the thumbs up. We'll keep working to make PC Week even better, and are looking forward to next year's Banner results being as good as this year's.
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