Almost a quarter of global web traffic was directed at UK websites throughout August, showing that the UK is holding its own in terms of web presence.
Although this figure was down from July's high of 34 per cent, the UK looks to be gaining ground again. Last week, it took 34.6 per cent of all internet traffic.
Site sessions were also up, with users spending an average of six minutes eight seconds browsing each site last week, a minute over August's figure of five minutes seven seconds. But Saturday still continues to be the web's busiest day, with Sunday coming in at number two, revealing us to be a nation of weekend surfers.
According to the figures provided by competitive analysis firm Hitwise, computer and internet sites are the dominant attraction for UK web surfers, hogging a 43 per cent chunk of all page views. News and media sites come in at number two with 23 per cent of impressions, supported by the fact that the top two UK websites are msn.co.uk and uk.yahoo.com.
Auction site eBay took August's number three slot as most popular site, while search engines search.msn.co.uk and lycos.co.uk took positions four and five respectively. Geek-friendly search engine google.com was shoved down to number nine.
Hitwise launched in the UK this week, providing competitive website analysis and tracking tools. Information is gathered by monitoring over 30 per cent of the UK's active internet population on an anonymous basis and ranking websites in 150 different categories.
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