Truphone is nominated for Best Business Communications Provider at the V3 Technology Awards 2014 for a service that provides access to mobile networks across the world at local rates and with local numbers. It boasts customers such as Harley-Davidson and Whaletone.
V3 spoke to the European managing director for the company, Rob Jones (pictured), to hear his thoughts on the firm's plans for the future and its success with customers across the globe.
V3: How does it feel to be nominated for a V3 Award?
Jones: We are really excited about it and it is a pleasure and an honour to be shortlisted. I know from the feedback we get from customers that they are big fans of yours so we are hoping to get a fair few votes.
How have you kept pace with business demands in your market?
We have been evolving our TruPhone Zone offering and that now extends across the UK, US, Australia, Hong Kong, the Netherlands, Spain, Germany and Poland.
This gives people a local number for that country that allows them to make or receive a call and appear as if they have a local number in that region. This also helps eliminates roaming costs so people can use their devices as they need.
We also provide local language support 24/7 so people can always call us with any issues. For instance, we once had a major banking customer who had an executive who lost his phone on a flight. We were able to get him a new phone within two hours. This is how important mobile is these days.
Another thing we now offer is number porting, so if someone has three different SIM cards for three different countries, they can move all of those to the Truphone SIM. Meanwhile Truphone World, which eliminates roaming for calls, texts and data, is available in 66 nations and we have plans to expand this further in 2015.
What are some of the big challenges facing businesses in your market?
In the past people had feature phones or BlackBerrys, which were very efficient at using data. Now, with smartphones, people want to do so much more and it uses up much more data.
One customer we work with has 300 users and when they switched from BlackBerry to iPhones their data use went up 90 percent. However, working with us we were able to reduce their costs by 20 percent.
It's not just smartphones but tablets and laptops that people want to use in different markets, so we offer data-only SIMs for tablets and MiFi devices. People want to work the same way abroad as they do at home, so we help with that.
What are some of the trends you expect to see in 2015?
We did some research among UK businesses and found that a lot are starting to expand overseas as part of the ongoing improvement in the global economy, so they want to do more business abroad.
To do that, people need to be in contact and able to communicate with partners and customers whenever they need to, and don't want to be worrying about data fees and whether checking Google Maps will cost £50.
So we are definitely seeing more people look at our service to help cut these costs, and take advantage of the local number offering we have, so they can provide that sense of being a resident business in the country.
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