Box has been shortlisted for three awards at the V3 Technology Awards 2014, underlining the success the company continues to enjoy in the enterprise space as it continues to broaden its offerings to businesses.
V3 spoke to European general manager David Quantrell (pictured) about the company’s recent successes and its hopes for the year ahead.
V3: How does it feel to be nominated for three V3 awards?
Quantrell: We're thrilled to be nominated for three awards. It's a great achievement and it feels like people are really starting to recognise the breadth of what we are doing and our offering and that's great for us.
How has Box evolved over the past 12 months?
The trend of the past few years was about providing storage, but that's not really as interesting any more. What we are really focused on now is adding value to the data we host through collaboration and apps that can access that data.
So while storage is still core to our proposal, we are now much more about helping businesses do much more than just host their data.
This involves offering workflows for different industries within the platform and our apps so people can access and use their data, especially on mobile devices, to carry out processes around their data all from within Box.
This is something companies really benefit from and we have seen our customer base grow as we continue to evolve the platform. We now have 240,000 business customers and a total of 27 million individual users.
These customers include GE with 300,000 users and BG Group, which went live with a big bang rollout that the CIO implemented that's really changing how they work as a company.
We also brought our not-for-profit offering to market and have seen charities like Oxfam sign up, so that's another strong area we are growing too.
What is Box focused on for 2015?
We really want to make sure we stay ahead of what our customers need. We have been doing this throughout 2014 by adding workflows to our platform and viewing tools to ensure all types of information can be accessed and used.
For example, we have been adding specialist apps to the platform to let people natively view construction files and medical files, so you don't need specialist apps, you can just stay within Box.
We are investing a lot in that area. We recently acquired MedXT, a cloud-based medical image viewing, sharing and collaboration firm, and want to make sure we focus on providing the best possible user interaction.
What are some of the key market trends you are seeing?
Mobile is becoming increasingly important to everything we do and it's great that it has been recognised by our nomination in the Best Mobile App for Business category.
We offer our own tools on the mobile app but the platform also allows for other apps to be built and run on the platform. This means companies with their own network of developers can independently develop apps that fit their requirements for the staff that need them.
This is particularly important for some of our customers who work in extreme conditions such as International Rescue. They are a global organisation that is usually first on the ground in disaster zones - say after a tornado - so they use Box as their 'infrastructure' to host the content they need and all they require is a satellite phone from which to access that. That's a really powerful business tool.
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