When V3 meets with Aaron Levie (pictured left), the 27-year-old chief executive of enterprise cloud storage firm Box, our conversation is interrupted by a posh, elderly woman asking Levie if he can, "keep the noise down a bit".
Sat in the Connaught Hotel in Mayfair, the resident was perhaps surprised at hearing the tones of an American espousing the merits of cloud computing quite so loudly.
Levie apologises, but his enthusiasm is understandable as his firm, which he co-founded in 2005 with chief financial officer Dylan Smith, is growing rapidly and chalking up some big name customers in the process.
Earlier this year, at the Box World Tour event in London attended by some 150 customers, prospects and partners, Levie announced a 50,000 seat deal with energy management firm Schneider Electric, underlining the enterprise interest in its product.
"Most of the traditional IT systems businesses have used over the last decade have broken down. Traditional on-premise storage, collaboration and content management tools are no longer solving the problems for enterprises," Levie told V3.
This has meant tools like Dropbox or Google Docs have been used by staff to share information and edit collaboratively. However, as firms like Schneider Electric and music giant EMI have realised, organisations need to regain control of this situation.
"The more tools that are being used the more fragmented the enterprise becomes. If you look at a company like Schneider Electric, which has 140,000 employees all choosing their own data storage services, that's untenable from a data security and compliance point of view. So this leads to a drive for standardisation."
The deal with Schneider means the firm becomes one of the 150,000 businesses using its product, meaning it boasts around 15 million users worldwide. Chief information officer of Schneider Electric, Hervé Coureil, said the deal with Box helped it address several issues and helps boost workers' productivity.
"We realised we had to address the proliferation of consumer tools people were starting to use in the enterprise. We had no handle, no control on that and it was becoming an issue that we needed to solve," he explained.
"The other benefit with Box is it helps us improve the mobility of staff as phones and tablets become normal business use and so we can enable access to content on the go."
Deals such as this are helping Box grow with impressive speed. Staff numbers rose from 340 to over 700 in 2012, with 40 new members of staff in London and plans to expand into France and Germany on the agenda. All this is impressing market watchers.
"It's looking pretty good – Box is showing that it has a good client base," analyst Clive Longbottom told V3.
"The Schneider Electric win should get rid of any perceptions of issues around scalability."
For Levie, it is Box's flexibility based on a cloud computing model that is proving so compelling to firms, as it is removing issues of time and scale traditionally associated with moving to new enterprise tools.
"In the past implementing a new ERP or HR system was very cost prohibitive. It required an almost entirely new vertical stack of hardware and software. This put up high barriers to new technologies, caused slow rollout and adoption and made it hard to be agile," he explained with the enthusiasm that led to the polite request from the other guest.
"Now, though, firms can implement new systems in a couple of days. Box itself is almost entirely run in the cloud."
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