Amazon expects that cloud computing will be the de facto model for enterprise workloads in the future, as the firm reveals it has seen a huge spike in adoption of its Amazon Web Services (AWS) over the past 12 to 18 months
As one of the pioneers of what is now termed cloud computing, AWS is already one of the largest and most prominent providers of infrastructure-as-a-service, but has noticed a quickening of adoption over the last year or two.
"We have hundreds of thousands of customers worldwide, everyone from start-ups and small businesses to some of the biggest companies in the world, but one of the things that has really started to happen very quickly is the number of large enterprises that are adopting the platform for strategic applications," said AWS's director of business development, Terrence Wise.
In fact, Amazon disclosed last year that it is adding extra capacity to its datacentres each day equivalent to the entire infrastructure required to power the Amazon.com website back in 2000, and is now handling over 905 billion objects in its S3 cloud storage service.
With this level of growth and all the interest in cloud computing, Amazon believes that in future, the cloud will become the default choice for running most business applications, and is keen to keep its position as one of the foremost providers in readiness to take advantage of this.
"We think that in the fullness of time, the vast majority of workloads will be run in a cloud-based environment similar to ours. We think that if we do our job correctly and execute the value proposition from a cost perspective, the feature set we can deliver will be so compelling that this model will be the de facto deployment model for the vast majority of applications," said Wise.
In fact, this is already happening in some market segments, he added.
"The world of start-ups is big business for us, with a significant number of new start-ups, perhaps the majority, building and launching their businesses and products almost entirely on a cloud-based infrastructure," he explained.
What has changed is that customers are becoming more comfortable about moving some workloads out to the public cloud, Wise said. To be more accurate, they now have a clearer understanding of both the risks and the benefits associated with cloud computing.
Time to market is the biggest single driver for the growth in cloud computing uptake, according to Amazon, as customers are discovering that they can quickly provision the resources needed for a specific new application, and simply expand them as and when necessary.
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